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Squffy

The short version

Embroidered dog gear is dog gear with the dog's name stitched directly into the webbing, rather than printed on top or engraved on a separate plate. Squffy makes embroidered collars, leashes, and pin sets in a small studio in Veghel, the Netherlands. Every piece uses satin-stitch embroidery on nylon webbing: ten characters maximum, in the font and thread color you pick.

Embroidered, not printed

The full embroidered line

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Classic Dog Collar Cognac BrownClassic Dog Collar Cognac Brown

Classic Dog Collar Cognac Brown

4.8 (545)
€34.95
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Tactical Dog Collar Midnight BlackTactical Dog Collar Midnight Black

Tactical Dog Collar Midnight Black

4.8 (185)
€36.95
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Puppy Dog Collar Olive GreenPuppy Dog Collar Olive Green

Puppy Dog Collar Olive Green

4.7 (214)
€29.95
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Classic Dog Leash Ruby RedClassic Dog Leash Ruby Red

Classic Dog Leash Ruby Red

4.8 (190)
€32.95
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Embroidered, not printed.

The name is stitched into the webbing, not laid on top of it.

Satin stitch · a wide range of thread colors · a choice of fonts · stitched in Veghel

What "embroidered" actually means on a dog collar

The name is in the webbing, not on it

Most personalized collars print the name on top of the webbing: heat-transfer or screen-print. That layer fades on nylon within six to twelve months under daily walks. Squffy's embroidery is the opposite: every letter is stitched directly into the webbing with a satin-stitch needle, integrated rather than layered.

Ten characters, your font, your thread color

Embroidery isn't infinite. Each letter takes a fixed area of webbing to stay legible: the smaller the letter, the more the stitches blob. We cap at ten characters because that's where a name still reads cleanly from across a park. Our fonts (Everest, Havenlock, Brimlow, Rumley, Solmere) cover clean-geometric, flowy-script, classic-serif, chunky-display, and warm-rounded. A wide range of thread colors, real hex codes, ordered to work with each Squffy collar colorway.

The trade-offs we make on purpose

Diacritics get stripped (ë → e). Long names get trimmed before we stitch. Photos and logos aren't possible. We only stitch text, in one of our fonts, in one or many of our thread colors. These aren't shortcomings. They're the constraints that keep a name legible from across a park.

Learn more about embroidery

See the embroidery on a real Squffy product: collars, leashes, and tags.

Stitched, hand-checked, and shipped from our studio in Veghel. One order at a time.

Frequently asked questions

Why is the character limit only ten?
Ten is where letters stay sharp and proportional on every webbing width we work with: 15 mm on the Puppy, 20 mm and 25 mm on the Classic, 25 mm and 38 mm on the Tactical. Past ten, stitches start crowding and the name reads as a blob from a distance. Add dog pins to a Classic and the cap drops to eight, or six on a Small, because the pins take the room the letters would have used.
Can I add a phone number to the embroidery?
Not on the collar. The ten-character cap is for one name. For a phone number, an address, or a note like "on medication, please call", you want the dog tag: the name goes on the front, and you can add the back when you build it. The collar and tag together is the standard.
Why no logo or photo embroidery?
Satin-stitch embroidery is built for text. Logos require digitization, multi-thread sequencing, and a much larger area than a collar's webbing, and the result on a curved surface like a dog's neck is rarely legible. We don't sell what we can't make well.
What does the thread look like after three years?
The stitching is set into the webbing rather than laid on top of it, so there is no surface layer to lift or crack. What does change is the webbing itself: sunlight takes color out of nylon over time, and the strap usually loses its color before the thread does. We are not going to put a number of years on it.
Is embroidered always better than engraved?
No. They solve different jobs. Embroidered is best when the name needs to be visible at a glance, multi-color, and integrated into the collar itself. Engraved is best for an ID tag: waterproof, larger character count, full contact info. Most Squffy customers run both: embroidered collar + engraved tag.
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