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Squffy

Squffy

Dog pins, change the look, keep the collar.

Enamel dog pins that screw into the eyelets of a Classic collar ordered with pins. Swap them for the season, the day, or the dog's mood.

Build with dog pins
French Bulldog Millo leaning out of a yellow van window in an Olive Green Classic collar embroidered MILLO, finished with a dog pin.

The dog pin system

How dog pins work

Squffy dog pins: screw on, swap out, build a collection. Stainless steel with 18K gold-plated finish. Screws into the reinforced eyelets on a Classic Dog Collar ordered with pins (eyelets are set in production), using the supplied keychain screwdriver. Compatible with Classic Collars only. Not compatible with Tactical or Puppy Collars.

Our dog-pin collection includes a variety of playful, stylish and seasonal designs, making it easy to create a look that suits your dog's personality. Dog pins are available in 12 mm or 20 mm, depending on the design. The exact size is listed on each product page.

Dog pins are stocked, usually shipped within 24 hours from our Dutch studio. Buy three in one order and we throw in a Squffy keychain screwdriver.

Change the pins. Keep the collar.

Hard enamel, each design drawn in-house.

hard enamel on 18K gold-plated stainless steel · screw-back · made for Squffy collars

What makes Squffy pins different

They snap on, swap out, and stay put

A Squffy Classic collar ordered with dog pins has eyelets set during production. Pins screw in from the back and they don't slide once seated. Screw one on for the morning walk. Swap it before dinner. They stay put through fetch.

Pins, not stickers

Hard enamel on 18K gold-plated stainless steel. The color is fired into the metal, not printed, not vinyl-coated. They hold up to teeth, mud, rain, and the dog rolling on a hot pavement. The clasp is real metal, not plastic.

Drawn in-house

Every design started as a pencil sketch on a notebook in the studio. The range runs across animals, food, plants, hearts and seasonal designs, and we add new ones when an owner sends in a request that we can't say no to.

Learn more

Frequently asked

Questions we get the most

Do the pins fit any collar, or only Squffy ones?
Only a Squffy Classic collar, and only one ordered with dog pins, because the eyelets are set during production. Neither Tactical nor Puppy collars take dog pins. Once a Classic is made with eyelets you can swap freely among all our designs, but eyelets cannot be added to a collar you already own.
How many pins can a single collar hold?
A Classic collar ordered with dog pins has up to three eyelets, left, center and right of the buckle. Most owners run one or two; three is a full statement.
Will the pins fall off?
Not if they're seated properly. Each pin screws into the eyelet from the back and a keychain screwdriver comes in the box. We've had returns over fit, never over fall-out.
What's the difference between a single pin and a pin set?
A pin set is three matching pins designed to fit all three Classic slots, a curated full look. Single pins let you mix and match across designs. Pin sets are priced at about 80% of three singles.
Can I commission a custom pin?
Not yet. The minimum economical order quantity from our enamel manufacturer is fifty per design, so one-offs aren't possible. If you've got an idea you think other Squffy owners would want, send it. We add designs based on real requests.

Buyer's guide

What to look for

How the dog-pin system works

Order a Classic Dog Collar with dog pins (only the Classic; not Tactical, not Puppy) and reinforced eyelets are set into the webbing in production. The pin sits face-up on the outside; the screw-back tightens from the inside, threading through the eyelet. Use the supplied keychain screwdriver to tighten: two minutes to fit, ten seconds to swap.

Singles vs sets

Singles let you build a slow collection: start with one dog pin, add more over time. Sets are curated theme-trios at a small saving (Adoring Sweetheart for hearts, Coffee Date for café walks, Creepy Cuties for October, Santa's Squad for December). Most customers start with a set and add singles for variety.

Material

Stainless steel under an 18K gold-plated enamel layer. The enamel is durable: daily walks, mud, rain, even occasional swimming all fine. Don't put them in the dishwasher and they'll outlast the collar.

Why this style

One collar, many looks

Dog pins screw into the reinforced eyelets set into Classic collars in production. Build a collection and swap in seconds with the supplied keychain screwdriver. Compatible with Classic Collars only. Not compatible with Tactical or Puppy Collars.

View size guide →
Material
Enamel on metal, hand-checked
Fit
Classic collars ordered with dog pins
Attachment
Screw-back + keychain screwdriver
Sets
Curated 3-piece dog pin sets available

Customer reviews

Nedy & Daisy, Squffy customer review

Really happy with the collar and leash. Quality is solid, and being able to personalize it ourselves makes it. Set arrived fast and the team was lovely, they helped us through it. 5 stars.

Nedy & Daisy

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Joep & Rachelle, Squffy customer review

Over the moon with our personalized Squffy collar. The thing we love most? Being able to swap the pins around. Felt like getting a real gift.

Joep & Rachelle

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Sharona & Beer, Squffy customer review

Premium feel, luxurious finish, fits exactly to the size chart.

Sharona & Beer

Based on a free product

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Arkos & Enzo, Squffy customer review

Got a red and a green collar + leash for our two, fully in theme. Arkos in tactical, Enzo in classic with pins. Total fans.

Arkos & Enzo

Based on a free product

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Suus & Nova, Squffy customer review

Really happy with this beautiful, sturdy collar. Gorgeous color, easy to adjust. The packaging is a treat too. Fast, friendly service.

Suus & Nova

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Kelly & Bobbie, Squffy customer review

5 stars, no question. Fast delivery, beautifully finished leash and collar, and it matches Bobbie perfectly. We're all very happy 😍

Kelly & Bobbie

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Sam & Dex, Squffy customer review

Really happy with the Squffy collar and leash. So many color combos it's hard to pick. Love that you can swap the pins each time. Big fans ✨❤️

Sam & Dex

Based on a free product

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Beau-Estelle & Bobbie, Squffy customer review

So happy with our Squffy set. Putting it together yourself is half the fun, and it arrives in a beautiful little bag. The leash sits great in hand and around the neck 🤩

Beau-Estelle & Bobbie

Based on a free product

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Obi, Squffy customer review

The Squffy quality is obvious right out of the box. Sturdy, beautifully finished, stylish. Fully personalizable: color, font, thread, and pins. Top service, quick delivery. Absolute recommend.

Obi

Based on a free product

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Iris & Yoshi, Squffy customer review

Huge Squffy fans. Premium quality, gorgeous gold hardware. Fully customizable: pins, color, font. Service is top, and the unboxing is its own little event.

Iris & Yoshi

Based on a free product

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Leyla & George, Squffy customer review

Squffy stands out because it isn't your average dog gear. The pieces feel luxurious and well-made, with a beautiful finish. Personal, unique accessories. Nice that you can swap the pins yourself.

Leyla & George

Based on a free product

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Margaux & Aligot, Squffy customer review

I'm really impressed with the quality of the collar and leash. The materials feel strong, durable, and well-made. The fit is perfect, and everything was customised to suit my puppy. Stylish, modern, and practical. We love our pins 🥨🥐

Margaux & Aligot

Based on a free product

Melanie & Enza, Squffy customer review

We have a really lovely collar with leash in the colour cognac! It's personalised and we added two pins ourselves. Truly obsessed with the colour. The collar is adjustable and feels very sturdy 🫶🏼

Melanie & Enza

Based on a free product

Noof, Squffy customer review

Brilliant service, brilliant product. Noof is loving it.

Noof

Based on a free product

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Joènca & Mowgli, Squffy customer review

We're so happy with our Squffy gear. The collar material, hardware, and pins all look beautiful. 5 stars for quality and service. Replies are fast, friendly, and personal.

Joènca & Mowgli

Based on a free product

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Marlies & Bram, Squffy customer review

So happy with our Squffy collar and leash. Bram gets so many compliments. Quality is top, both feel sturdy and luxurious in hand. The pins finish it off. Total fans 🤍🐾

Marlies & Bram

Based on a free product

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Britt & Django, Squffy customer review

Got the tactical leash + collar with the control handle for our Rhodesian Ridgeback. Really handy for quick close-up grip. And the colors are great ✊🏾

Britt & Django

Based on a free product

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Guusje & Anique, Squffy customer review

Materials are sturdy and reliable, especially the buckles, which feel rock-solid. Great value for the price. Squffy replies fast and actually thinks along with you. That personal touch makes the difference.

Guusje & Anique

Based on a free product

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George, Squffy customer review

What a beautiful, strong leash. Clearly made with care, and the team replies fast and helpfully if you have questions about color combos. We're going to enjoy this one for years.

George

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Garance & Gisèle, Squffy customer review

Squffy products are absolutely adorable. Personalizing the collar with your dog's name and pins makes each piece truly unique. You can feel the care, creativity, and love behind each product 🫶🏼

Garance & Gisèle

Based on a free product

Sewi & Ivy, Squffy customer review

We've ordered the puppy collars and leashes for our small breed dogs! Really love how lightweighted they are. Golden hardware is so pretty and classy. Endless colour combo's. Very happy ♡

Sewi & Ivy

Based on a free product

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