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Squffy

About Squffy

We personalize collars and leashes with embroidery and engrave dog tags in Veghel, the Netherlands. Dog pins are hand-painted enamel accessories. We check and pack orders before shipping.

We personalize collars and leashes with embroidery and engrave dog tags in Veghel, the Netherlands. Dog pins are hand-painted enamel accessories. We check and pack orders before shipping.

Squffy Olive Green Classic collar and leash laid out on a workbench in the Veghel studio, embroidered with a personalized name and finished with two enamel dog pins
The Veghel studio at Voltaweg 14. Photo: Squffy.

Why we started

We couldn't find collars that felt premium, looked clean, and held up to our own dogs. Most options were either tactical-and-ugly or pretty-and-flimsy. None had a name on them. We wanted both, durable hardware, embroidered personalization, and a finish you'd actually be proud to put on your dog. So we built it.

Close-up of a Cognac Brown Classic collar mid-embroidery: an embroidered name, a zinc-alloy D-ring, and two heart-shaped enamel dog pins screwed into the eyelets
Embroidery in progress. Every name is hand-checked before it leaves the studio.

How we make things

We personalize collars and leashes with embroidery and engrave dog tags in Veghel, the Netherlands. Dog pins are hand-painted enamel accessories. We check and pack orders before shipping.

Our Tactical line is built for power breeds: a quick-release buckle tested to 360 kg and an integrated control handle, with a matching leash whose frog clasp is tested to 907 kg. Our Classic line is softer everyday wear. Puppy is the same idea, scaled smaller. Hardware is unplated zinc alloy on all three lines. Dog pins fit the Classic line only, so order a Classic with dog pins and the eyelets are set in production, then swap the dog pins around as the mood changes.

Every item is covered by statutory warranty under EU consumer law. If you have questions about the warranty on a specific product, reach out via our contact form.

Midnight Black Classic collar and leash packed for dispatch, recycled cotton pouch, paper care card, no plastic
Packed for dispatch. Recycled cotton, paper care card, no plastic.

Sustainable by default

We personalize collars and leashes with embroidery and engrave dog tags in Veghel, the Netherlands. Dog pins are hand-painted enamel accessories. We check and pack orders before shipping.

The team you reach

Our team is happy to help with your order.

Olive Green Classic dog collar and leash on a wooden block, embroidered with a name, with yin yang, heart and peace-sign dog pinsCognac Brown Classic dog collar and leash, both embroidered with the same name, finished with two heart dog pinsOlive Green Classic dog collar embroidered with a name, finished with two heart-shaped enamel dog pinsCognac Brown Classic dog collar and leash embroidered with a name, with two white daisy dog pinsMidnight Black Classic dog collar and leash, both embroidered with a name, with a daisy and a bee dog pin
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About Squffy, Dutch studio, embroidered dog gear