Stitched in Veghel.
By two friends with big dogs and the machines to make them gear.
The studio
We're at Voltaweg 14 in Veghel, in the southern Netherlands. The studio is one floor, two embroidery machines, a stitching table, a packing bench, and a couple of dogs that follow us around.
We started Squffy because we couldn't find collars that were properly made, properly personalized, and properly built for the dogs we actually owned. Most "personalized" collars were screen-printed and faded within a year. Most "tactical" collars were aggressive marketing on top of mediocre hardware. So we built the studio, learned the embroidery, sourced the webbing, and started stitching collars one at a time.
Every order goes through the same hands. The name gets digitized, the machine stitches, one of us hand-checks the seam and the buckle, the dog tag gets engraved if you ordered one, the box gets packed, the courier picks up. Usually shipped in 1 to 3 working days. Always shipped from Veghel.
What "made in the Netherlands" means for the collar
One studio, one quality bar
Every Squffy collar is made by the same two people on the same machines. There's no white-label production line, no offshore stitching, no contracted manufacturer adding their own QA. If a collar leaves the studio, one of us has looked at it.
If something's wrong, you talk to the people who made it
Support is us. Not a chatbot, not an outsourced agency. Email support@squffy.com or WhatsApp +31 6 82054650, and you'll hear back from one of us, usually within a day on workdays. If a collar arrived wrong, we make it right. The collar was made here, and the reply comes from here too.
Sustainability we actually do
Our packaging is recycled paper and biodegradable peanuts. The boxes are FSC-certified. We don't run a sustainability campaign. We just don't ship in plastic. The webbing is nylon, which isn't biodegradable, and we won't pretend otherwise. We picked nylon because it outlasts leather on a working dog, and we'd rather make something that stays in use for years than something compostable you replace every season.
The entity
Squffy is the brand of Venderson B.V., a Dutch private limited company registered with the Dutch Chamber of Commerce (Kamer van Koophandel) under KVK number 90363558, VAT (BTW) number NL865290453B01. Registered at Voltaweg 14, 5466AZ Veghel, Nederland.
Trading since 2023; Venderson B.V. registered with the KVK in 2025. Founders: Jenna and Dana.
Learn more
- Why Squffy, the longer-form brand story
- Editorial standards, how we research and write
- What is embroidered dog gear?
See the work: collars, leashes, tags, and pins. All stitched here.