Really happy with the collar and leash. Quality is solid, and being able to personalize it ourselves makes it. Set arrived fast and the team was lovely, they helped us through it. 5 stars.
Nedy & Daisy
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Squffy
Pick a collar.
Make it yours.
Embroidered names, swappable pins, dog tags. Hand-made in our Dutch studio, made to order in 1 to 3 business days.
Pick your style
Three collars. Endless ways to make them yours.
Everyday
Classic
Soft, durable nylon, embroidered with your dog's name in your colors.
Add embroidery, dog pins, or both
Make it yours
Power breeds
Tactical
360 kg buckle and control handle. Built for strength, fully customizable.
Add embroidery
Make it yours
Small dogs and pups
Puppy
Lightweight nylon for small breeds and growing pups, same custom embroidery.
Add embroidery
Make it yoursPersonalization
Create a collar as unique as your dog.
Customize with embroidery, mix and match dog pins and engraved dog tags. Personalized and hand-finished in our Dutch studio.
Why Squffy
Four reasons why it isn't just another collar.
Designed for personality, engineered for everyday wear, and personalized in our Dutch studio. From embroidery to interchangeable pins, every detail is made to stand out.
Stitched in. Not stamped on.
Their name embroidered into the nylon, never a printed label. A choice of fonts, a wide range of thread colors, stitched in colorfast polyester.
Build yours
By the team that made it.
Stitched, hand-checked, packed by us in our Dutch studio, one order at a time. Never outsourced. Usually a reply within twenty-four hours, from the actual people who personalized your collar.
Meet the studio
Engineered for strength.
Tactical collar buckle tested to 360 kg. Leash frog clasp tested to 907 kg. Reinforced webbing and a soft padded inner lining designed for strong dogs, powerful pullers and everyday adventures.
Shop Tactical
Make it uniquely theirs.
Add interchangeable Squffy enamel dog pins to your Classic collar and switch up the look anytime. From playful to minimal, create combinations that reflect your dog's personality.
Browse dog pins
From our studio
A small studio.
Two friends.
Big dogs.
Veghel, Noord-Brabant, NL
We're a Dutch studio in Veghel founded by two lifelong friends and dog lovers. Every collar is carefully personalized, hand-checked and packed by us, one order at a time.
Built for everyday life with dogs and designed for personalities that stand out.
Need help?
Choosing or personalizing your collar? You'll usually hear back from us within 24 hours.
Contact usBy the numbers
Real orders. Real dogs. Real Dutch studio.
- Orders shipped
- 10,000+
- In business since
- 2023
- Avg. reply time
- 24h
- Year hardware warranty
- 2
Orders shipped
In business since
Avg. reply time
Year hardware warranty
Tactical line
Built for the strongest pullers.
Designed to look good doing it.
Quick-release buckle and integrated control handle on the collar, frog clasp on the leash. Embroidered in-house, same studio, same care. No compromises.
Shop Tactical- Buckle (collar)
- 360kg
- Frog clasp (leash)
- 907kg
Break-tested.
Tested to load.
Customer reviews
Over the moon with our personalized Squffy collar. The thing we love most? Being able to swap the pins around. Felt like getting a real gift.
Joep & Rachelle
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Premium feel, luxurious finish, fits exactly to the size chart.
Sharona & Beer
Based on a free product
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Got a red and a green collar + leash for our two, fully in theme. Arkos in tactical, Enzo in classic with pins. Total fans.
Arkos & Enzo
Based on a free product
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Really happy with this beautiful, sturdy collar. Gorgeous color, easy to adjust. The packaging is a treat too. Fast, friendly service.
Suus & Nova
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5 stars, no question. Fast delivery, beautifully finished leash and collar, and it matches Bobbie perfectly. We're all very happy 😍
Kelly & Bobbie
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Really happy with the Squffy collar and leash. So many color combos it's hard to pick. Love that you can swap the pins each time. Big fans ✨❤️
Sam & Dex
Based on a free product
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So happy with our Squffy set. Putting it together yourself is half the fun, and it arrives in a beautiful little bag. The leash sits great in hand and around the neck 🤩
Beau-Estelle & Bobbie
Based on a free product
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The Squffy quality is obvious right out of the box. Sturdy, beautifully finished, stylish. Fully personalizable: color, font, thread, and pins. Top service, quick delivery. Absolute recommend.
Obi
Based on a free product
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Huge Squffy fans. Premium quality, gorgeous gold hardware. Fully customizable: pins, color, font. Service is top, and the unboxing is its own little event.
Iris & Yoshi
Based on a free product
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Squffy stands out because it isn't your average dog gear. The pieces feel luxurious and well-made, with a beautiful finish. Personal, unique accessories. Nice that you can swap the pins yourself.
Leyla & George
Based on a free product
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I'm really impressed with the quality of the collar and leash. The materials feel strong, durable, and well-made. The fit is perfect, and everything was customised to suit my puppy. Stylish, modern, and practical. We love our pins 🥨🥐
Margaux & Aligot
Based on a free product
We have a really lovely collar with leash in the colour cognac! It's personalised and we added two pins ourselves. Truly obsessed with the colour. The collar is adjustable and feels very sturdy 🫶🏼
Melanie & Enza
Based on a free product
Brilliant service, brilliant product. Noof is loving it.
Noof
Based on a free product
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We're so happy with our Squffy gear. The collar material, hardware, and pins all look beautiful. 5 stars for quality and service. Replies are fast, friendly, and personal.
Joènca & Mowgli
Based on a free product
Translated from Dutch
So happy with our Squffy collar and leash. Bram gets so many compliments. Quality is top, both feel sturdy and luxurious in hand. The pins finish it off. Total fans 🤍🐾
Marlies & Bram
Based on a free product
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Got the tactical leash + collar with the control handle for our Rhodesian Ridgeback. Really handy for quick close-up grip. And the colors are great ✊🏾
Britt & Django
Based on a free product
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Materials are sturdy and reliable, especially the buckles, which feel rock-solid. Great value for the price. Squffy replies fast and actually thinks along with you. That personal touch makes the difference.
Guusje & Anique
Based on a free product
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What a beautiful, strong leash. Clearly made with care, and the team replies fast and helpfully if you have questions about color combos. We're going to enjoy this one for years.
George
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Squffy products are absolutely adorable. Personalizing the collar with your dog's name and pins makes each piece truly unique. You can feel the care, creativity, and love behind each product 🫶🏼
Garance & Gisèle
Based on a free product
We've ordered the puppy collars and leashes for our small breed dogs! Really love how lightweighted they are. Golden hardware is so pretty and classy. Endless colour combo's. Very happy ♡
Sewi & Ivy
Based on a free product
From the journal
Care, fit, and the craft behind it.
Equipment & Fit
Harness or collar: what each one is actually for
An honest look at what a dog harness is actually better at, what a collar is better at, and how to decide, written by a studio that only makes one of the two.
Read
Personalization & Embroidery
Dog Names That Fit On A Collar
Ten characters on the collar, eight with dog pins, six on Small. Here is which names actually fit, and where the longer ones honestly belong.
Read
Behavior & Training
How to Stop Leash Pulling: The Calm, Repeatable Method
A practical, repeatable drill to stop leash pulling on the next walk. U-turn, stop, reward, the technique that does the work, with honest notes on power breeds, harnesses, and why prong collars aren't the answer.
ReadCustomer service
Questions about sizing, personalization, or an order? We usually reply within 24 hours on workdays.
Reach outFAQs
Sizing, personalization, production, shipping, returns, and care. All in one place.
Read all FAQsAbout us
Personalized accessories that blend comfort, durability, and timeless style, made with care in our Dutch studio.
Our storyDutch craft
Every piece is embroidered, quality-checked, and personalized in our Dutch studio.
Get the size right
Personalized items are made just for your dog and can't be returned, so double-check before ordering.
View size guidePersonalized with care
Collars, leashes, and accessories built for comfort, style, and character. Designed to last.
Sustainable packaging
Every order ships in recycled, eco-friendly materials.
Secure EU payments
iDEAL, credit card, Apple Pay and Google Pay. Choose at checkout.
Ready to ship
Every order is made to order and leaves our Dutch studio in 1 to 3 business days.