Squffy

Personalized Dog Collars

Classic, Tactical, and Puppy dog collars, embroidered with their name in our Dutch studio. Pick a style to start.

Last updated: September 4, 2026

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The collection

Three styles, one studio

Every Squffy dog collar in one place: Classic, Tactical, and Puppy lines. Embroidered with your dog's name in our Dutch studio. Four colorways: Cognac Brown, Olive Green, Midnight Black, Ruby Red. Three lines, twelve product variants, one shared embroidery system: a choice of fonts, a wide range of thread colors, up to ten characters per collar.

Personalized to order in Veghel in 1 to 3 business days.

The short version

Squffy personalizes dog collars with your dog's name machine-embroidered directly into durable nylon webbing, rather than printed or engraved on a plate. Up to ten characters in your choice of font and thread color. Three styles: Classic for everyday walks, Tactical with reinforced hardware and control handle, and Puppy for young dogs. Finished in our studio in Veghel.

Their name. Your colors. Their collar.

Embroidered into the webbing, not printed on top. Stitched in Veghel, hand-checked before it ships.

A wide range of thread colors · a choice of fonts · 10 characters · stitched in Veghel

What makes a Squffy collar different

The name is in the webbing, not on top of it

Most personalized collars print or screen-press the name onto the surface. We do not. Every letter is stitched directly into the nylon webbing with a satin stitch, the same technique used on military insignia and high-end equestrian gear. Because the thread sits inside the weave rather than on top of it, there is no surface layer to lift.

Three lines, one engineering standard

Classic, Tactical, and Puppy are not tiers. They are sized to the dog. Classic is 25 mm (L/XL; S/M: 20 mm) nylon webbing with gold-tone zinc-alloy hardware, designed for everyday wear under 30 kg. Tactical is 25 mm reinforced webbing, stepping up to 38 mm (L/XL; M: 25 mm) on L and XL, with a quick-release buckle tested to 360 kg, built for strong dogs that pull. Puppy is 15 mm scaled-down hardware for puppies and small dogs.

Personalized in our studio, one order at a time

Every collar is stitched and hand-checked in our studio on Voltaweg in Veghel. If something is not right, you hear back from our team, usually within a day, on WhatsApp at +31 6 82054650.

Pick the line that fits your dog

Classic

25 mm (L/XL; S/M: 20 mm) nylon, gold-tone zinc-alloy hardware. The everyday dog collar for routine daily walks.

Shop Classic collars →

Tactical

25 mm reinforced webbing, 38 mm (L/XL; M: 25 mm) on L and XL, matte-black zinc-alloy hardware, quick-release buckle tested to 360 kg, integrated control handle. Built for strong dogs that pull hard.

Shop Tactical collars →

Puppy

15 mm soft nylon, scaled gold-tone zinc-alloy hardware, full embroidery on a smaller canvas. Sized for puppies and small dogs.

Shop Puppy collars →

Learn more

Pair any collar with a matching personalized leash and a 10% combo discount applies automatically at checkout. Stitched in the same studio, same day.

Frequently asked

Questions we get the most

How long does a personalized collar take to ship?

Made-to-order, usually shipped in 1 to 3 working days from our studio in Veghel, the Netherlands. UK delivery takes 3 to 7 working days after dispatch. Free shipping over the threshold for your market, shown at checkout.

How many characters can I embroider?

Up to ten characters. This limit ensures letters remain sharp and easy to read across every webbing width. On Classic collars ordered with pins, the limit is eight characters (six on size Small) to allow space for the pin eyelets.

Will the embroidery fade?

The thread is stitched into the webbing, not printed or stamped on top. UV exposure can fade the webbing color before the thread.

What's the difference between Classic and Tactical?

Classic is 25 mm (L/XL; S/M: 20 mm) nylon webbing with gold-tone zinc-alloy hardware, sized for the everyday dog under 30 kg. Tactical is 25 mm reinforced webbing, 38 mm (L/XL; M: 25 mm) on L and XL, with matte-black zinc-alloy hardware, a quick-release buckle tested to 360 kg, and an integrated control handle, built for power breeds. Most dogs need Classic; power breeds that pull need Tactical.

Can my dog wear a Squffy collar in water?

Yes. Nylon webbing dries quickly, embroidery threads hold up well to water, and zinc-alloy hardware handles moisture reliably. If your dog swims in the sea, rinse the collar with fresh water afterward to wash away salt.

Do you handle diacritics (ë, à, é) on the embroidery?

We remove diacritics (for example, Zoë becomes Zoe) because small accents blur into the letters at embroidery resolution on 25 mm nylon webbing. If you need a specific accent preserved, contact us before placing your order.

What if the collar arrives and the fit is wrong?

Send us a photo of the collar laid flat with a tape measure across it. Returns on personalized collars are handled case by case because the name is stitched in, but you do not pay for our or the courier's mistake. Reach us on WhatsApp at +31 6 82054650 or [email protected].

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Personalized Dog Leashes

About Squffy

Squffy is an online dog-accessory brand operated by Venderson B.V., based at Voltaweg 14, 5466AZ Veghel. We personalize collars, leashes and tags in our Veghel studio, with dog pins to complete the look. We have shipped over 10,000 orders across Europe. Orders usually leave the studio in 1-3 business days, in plastic-free packaging. Free shipping starts at €60.00 in this market.

Classic
Size	Neck circumference	Webbing width
S	24-35 cm	20 mm
M	32.5-52.5 cm	20 mm
L	38-61 cm	25 mm
XL	44-73 cm	25 mm

Tactical
Size	Neck circumference	Webbing width
M	37-47 cm	25 mm
L	45.5-61 cm	38 mm
XL	54.5-79 cm	38 mm

Puppy
Size	Neck circumference	Webbing width
XS	21.5-31.5 cm	15 mm
S	26-41 cm	15 mm

Buyer's guide

What to look for

How to pick a line

Three quick filters:

- Classic: the everyday answer for medium dogs (24 to 73 cm neck) that don't pull excessively. Premium nylon webbing, zinc-alloy buckle and D-ring, dog-pin compatible when ordered with pins. For Cavaliers, Cocker Spaniels, French Bulldogs, Beagles, Vizslas, Border Collies, Labradors, Springer Spaniels, Retrievers, Ridgebacks, mid-line Shepherds.

- Tactical: the heavy-duty answer for power breeds. 38 mm (L/XL; M: 25 mm) reinforced webbing, matte-black quick-release buckle tested to 360 kg, integrated padded control handle. For XL Bullies, Cane Corsos, Rottweilers, Dobermans, working German Shepherds, Belgian Malinois, Mastiffs.

- Puppy: the lightweight answer for small dogs and growing pups. 15 mm lightweight webbing, zinc-alloy hardware. For Cavaliers, Frenchies, Cockapoos, Yorkies, Pomeranians, Mini Dachshunds, mini Schnauzers, and any pup in their first six months.

Choosing a colorway

All four are available across all three lines, so the decision is purely visual:

- Cognac Brown: the warm-toned classic. Reads especially well on rust-colored dogs (Vizslas, ridgebacks, fox-red Labradors).
- Olive Green: muted, earthy military-olive. Reads right on rust dogs and on black coats (Labradors, Border Collies).
- Midnight Black: matte, subtle weave, the canonical option. Works on every coat color.
- Ruby Red: deep wine, burgundy undertone. Reads especially well on tan, brindle, white-and-spot coats (Dalmatians, cream Spaniels).

Embroidery choices

Up to ten characters, in the font and thread color you pick. Classic pairings: Cream on Cognac Brown (the signature look), White on Midnight Black (the highest contrast), Espresso on Cognac Brown (the subtle one).