Squffy

Personalized Dog Collars

Classic, Tactical, and Puppy dog collars, embroidered with their name in our Dutch studio. Pick a style to start.

The collection

Three styles, one studio

Every Squffy dog collar in one place: Classic, Tactical, and Puppy lines. Embroidered with your dog's name in our Dutch studio. Four colorways: Cognac Brown, Olive Green, Midnight Black, Ruby Red. Three lines, twelve product variants, one shared embroidery system: a choice of fonts, a wide range of thread colors, up to ten characters per collar.

Made to order in Veghel in 1 to 3 business days.

The short version

Squffy makes personalized dog collars with the dog's name stitched directly into the nylon webbing, not printed on top, not engraved on a plate. Ten characters max, in the font and thread color you pick. Three lines: Classic for everyday dogs, Tactical for power breeds, Puppy for the first six months. Hand-finished in our studio in Veghel.

Their name. Your colors. Their collar.

Embroidered into the webbing, not printed on top. Stitched in Veghel, hand-checked before it ships.

A wide range of thread colors · a choice of fonts · 10 characters · stitched in Veghel

What makes a Squffy collar different

The name is in the webbing, not on top of it

Most personalized collars print or screen-press the name onto the surface. We don't. Every letter is stitched directly into the nylon webbing with a satin stitch, the same technique used on military insignia and high-end equestrian gear. Because the thread sits inside the weave rather than on top of it, there is no surface layer to lift.

Three lines, one engineering standard

Classic, Tactical, and Puppy aren't tiers. They're sized to the dog. Classic is 25 mm nylon webbing with gold-tone zinc-alloy hardware, for the everyday dog under 30 kg. Tactical is 25 mm reinforced webbing, stepping up to 38 mm on L and XL, with a quick-release buckle tested to 360 kg, built for power breeds that pull harder than the dog before them. Puppy is 15 mm scaled-down hardware for under-six-month pups.

Made by two people, one order at a time

Every collar is stitched and hand-checked in our studio on Voltaweg in Veghel. If something's wrong, you hear back from one of us, usually within a day, on WhatsApp at +31 6 82054650.

Pick the line that fits your dog

Classic

25 mm nylon, gold-tone zinc-alloy hardware. The everyday dog collar, for the dog you walk twice a day and brush before dinner.

Shop Classic collars →

Tactical

25 mm reinforced webbing, 38 mm on L and XL, matte-black zinc-alloy hardware, quick-release buckle tested to 360 kg, integrated control handle. Built for power breeds that pull hard.

Shop Tactical collars →

Puppy

15 mm soft nylon, scaled gold-tone zinc-alloy hardware, full embroidery on a smaller canvas. For the first six months.

Shop Puppy collars →

Learn more

Pair any collar with a matching personalized leash and a 10% combo discount applies automatically at checkout. Stitched in the same studio, same day.

Frequently asked

Questions we get the most

How long does a personalized collar take to ship?

Made-to-order, usually shipped in 1 to 3 working days from our studio in Veghel, the Netherlands. UK delivery takes 3 to 7 working days after dispatch. Free shipping over the threshold for your market, shown at checkout.

How many characters can I embroider?

Up to ten. We cap it on purpose: more characters mean smaller stitches, which means the name reads worse from across a park. Ten is the threshold where letters stay sharp and proportional on every webbing width we work with. Add dog pins, which fit the Classic line, and the name goes to eight characters, or six on a Small, so both fit on the strap.

Will the embroidery fade?

The thread is stitched into the webbing, not printed on top or stamped. We've seen Classic collars come back after three years of daily walks with the embroidery as sharp as the day they shipped. UV will fade the webbing color before it fades the thread.

What's the difference between Classic and Tactical?

Classic is 25 mm nylon webbing with gold-tone zinc-alloy hardware, sized for the everyday dog under 30 kg. Tactical is 25 mm reinforced webbing, 38 mm on L and XL, with matte-black zinc-alloy hardware, a quick-release buckle tested to 360 kg, and an integrated control handle, built for power breeds. Most dogs need Classic; power breeds that pull need Tactical.

Can my dog wear a Squffy collar in water?

Yes. Nylon webbing dries fast, the embroidery thread is rated for repeated wet-dry cycles, and the zinc-alloy hardware handles repeated wetting well. Rinse off salt water after a beach walk if you can.

Do you handle diacritics (ë, à, é) on the embroidery?

We strip them. Zoë becomes Zoe on the stitch. On 25 mm webbing at embroidery density, accent marks blob into the letter underneath. It's a quality choice, not a constraint. Send us a message if you'd rather we attempt the diacritic anyway.

What if the collar arrives and the fit is wrong?

Send us a photo of the collar laid flat with a tape measure across it, and we'll sort it. Returns on personalized collars are case-by-case (since the name is stitched in) but we don't make you pay for our or the courier's mistake. Reach us on WhatsApp at +31 6 82054650 or support@squffy.com.

Buyer's guide

What to look for

How to pick a line

Three quick filters:

- Classic: the everyday answer for medium dogs (24 to 73 cm neck) that don't pull excessively. Premium nylon webbing, zinc-alloy buckle and D-ring, dog-pin compatible when ordered with pins. For Cavaliers, Cocker Spaniels, French Bulldogs, Beagles, Vizslas, Border Collies, Labradors, Springer Spaniels, Retrievers, Ridgebacks, mid-line Shepherds.

- Tactical: the heavy-duty answer for power breeds. 38 mm reinforced webbing, matte-black quick-release buckle tested to 360 kg, integrated padded control handle. For XL Bullies, Cane Corsos, Rottweilers, Dobermans, working German Shepherds, Belgian Malinois, Mastiffs.

- Puppy: the lightweight answer for small dogs and growing pups. 15 mm lightweight webbing, zinc-alloy hardware. For Cavaliers, Frenchies, Cockapoos, Yorkies, Pomeranians, Mini Dachshunds, mini Schnauzers, and any pup in their first six months.

Choosing a colorway

All four are available across all three lines, so the decision is purely visual:

- Cognac Brown: the warm-toned classic. Reads especially well on rust-colored dogs (Vizslas, ridgebacks, fox-red Labradors).
- Olive Green: muted, earthy military-olive. Reads right on rust dogs and on black coats (Labradors, Border Collies).
- Midnight Black: matte, subtle weave, the canonical option. Works on every coat color.
- Ruby Red: deep wine, burgundy undertone. Reads especially well on tan, brindle, white-and-spot coats (Dalmatians, cream Spaniels).

Embroidery choices

Up to ten characters, in the font and thread color you pick. Classic pairings: Cream on Cognac Brown (the signature look), White on Midnight Black (the highest contrast), Espresso on Cognac Brown (the subtle one).