Squffy Embroidery Fonts: Everest to Solmere

Our fonts. One name. Pick the one that fits the dog.

Squffy embroidery fonts are the typefaces stitched onto every personalized collar in our Dutch studio: Everest, Havenlock, Brimlow, Rumley, and Solmere. Each one has been digitized and tested across our collar widths so that BOWIE reads as cleanly on a narrow Puppy strap as it does on a wide Tactical one. This guide shows you what each font feels like on a real collar, and when to pick which.

The short version: Everest is geometric and modern. Havenlock flows. Brimlow is warm with a hand-drawn edge. Rumley is plump and loud. Solmere is rounded and friendly. The longer version is below, with the same three names (BOWIE, LUNA, MILO) imagined in each, so you can compare without your eye getting confused by color or hardware.

Everest, clean, geometric, modern

Everest is the font most people land on when they want their dog's name to look like it belongs on a piece of design-led gear. It's a sans-serif with even strokes, open counters, and slightly geometric proportions. The O is nearly a true circle. The E has equal-length arms. There's no decoration, no flourish, nothing soft.

BOWIE in Everest looks like a label on a piece of architectural hardware. LUNA reads like a small-batch coffee brand. MILO becomes confident without being loud.

When to pick Everest

• The dog has a short, punchy name (3 to 5 letters).
• You're picking the Tactical line and want the type to match the engineered hardware.
• You like Helvetica, Inter, or anything Swiss.
• You don't want the collar to look gendered.

Havenlock, flowing script

Havenlock is the only true script in the set: connected letters, a gentle slant, and the rhythm of a mid-century signature. Of the five it asks the most from the embroidery machine, and rewards it.

This is the font people pick when the dog has a soft name, a long name, or both. Bowie in Havenlock looks like the inside of a vintage book. Luna becomes lyrical. Milo gets a small hand-written warmth that the other four don't carry.

When to pick Havenlock

• Longer names (6+ letters) where geometry would feel cramped.
• Soft-sounding names, though there's no rule, the script tends to suit them.
• Pairing with Cognac Brown or Ruby Red for a softer, more classical feel.
• Older dogs. We don't fully understand why, but Havenlock looks right on a gray-muzzled face.

Brimlow, warm, humanist, a hand-drawn edge

Brimlow sits between Everest's geometry and Havenlock's flow. It's a humanist face: the strokes swell and taper slightly, the way letters do when they're drawn rather than constructed. It doesn't connect like a script, but it doesn't feel machined either.

BOWIE in Brimlow reads like the sign above a good bakery. LUNA gets warmer without going soft. MILO feels like it was written by someone who likes the dog.

When to pick Brimlow

• You want warmth without committing to a script.
• Mid-length names (4 to 8 letters) that need a little personality.
• Classic collars in the warm colorways, Cognac Brown especially.
• Households that find Everest too cold and Havenlock too formal.

Rumley, plump, rounded, loud

Rumley is the statement font of the set. It's a heavy rounded display face with thick strokes and very little internal whitespace. Letters sit close together and take up room. It looks like a name plate that's pleased with itself.

BOWIE in Rumley reads as a statement. LUNA holds its own next to a working-line bully. MILO becomes the kind of name that gets shouted across a dog park.

When to pick Rumley

• Short, hard-consonant names: REX, MAX, ZEUS, DUKE.
• When you want the embroidery to be visible from a distance.
• Power breeds on wide Tactical webbing, the thick strokes fill the space.
• Dogs with more personality than patience.

Solmere, rounded, friendly, sturdy

Solmere is the newest of the set: a rounded sans with soft terminals and sturdy, even strokes. Think of it as Everest after a good nap. It keeps the clean geometry but loses the edge, and because the letterforms are simple and solid, it stays legible at the smallest sizes we stitch.

BOWIE in Solmere turns approachable. LUNA becomes calm. MILO turns into the kind of name a kid stitches onto a backpack.

When to pick Solmere

• Puppy collars. Solmere and Everest are the fonts offered on the Puppy line, and Solmere is the softer of the pair.
• Small dogs and soft-faced breeds: Cavaliers, Cocker Spaniels, Frenchies.
• When the household has young children who chose the dog's name.
• Any collar where the name should feel like a smile rather than a title.

Comparison: which font for which collar line

Verdict: If you're hesitating between two fonts, the easiest tiebreaker is the dog. Rumley on a Cavalier looks like a joke. Solmere on a Cane Corso undersells the dog. Match the type to the animal and the rest sorts itself out.

Thread color matters as much as font

A font is half the choice, the thread is the other half. We stock a wide range of thread colors, and the same font reads differently in Cream on Olive Green than it does in Espresso on Cognac Brown. Generally: light thread on dark collars, dark thread on light collars. High-contrast pairings make the embroidery readable from across a park. Low-contrast (Espresso on Cognac, for example) reads as quiet and considered.

From our studio: the most-asked question we get on personalization is whether a long name will fit. The honest answer is that anything up to ten characters fits comfortably on a Classic collar, and the builder shows you a live preview of your exact name, in your font, on your collar, before you order. If it fits on the screen, it fits on the strap.

What we don't claim

We don't claim one font is objectively better than another. We don't run A/B tests on aesthetics. These fonts exist because they are the shapes that hold up in stitched thread at every collar width we offer, a font that looks great on paper can fall apart as embroidery, and these don't. Pick the one that fits the dog. The trend is irrelevant, the collar will outlast it.